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isPartOf:"Journal of business ethics : JOBE"
~person:"Wang, Mei-Chien"
~person:"Yang, Deli"
~subject:"Markenimage"
~subject:"Verhaltensökonomik"
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Journal of business ethics : JOBE
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Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut
;
Yang, Deli
;
Fryxell, Gerald
- In:
Journal of business ethics : JOBE
115
(
2013
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
Saved in:
2
How to encourage customers to use legal software
Chiu, Hung-Chang
;
Hsieh, Yi-Ching
;
Wang, Mei-Chien
- In:
Journal of business ethics : JOBE
80
(
2008
)
3
,
pp. 583-595
Persistent link: https://www.econbiz.de/10003735991
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