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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Psychology & marketing"
~person:"Laroche, Michel"
~subject:"Multilingualism"
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Journal of business research : JBR
Journal of economic psychology : research in economic psychology and behavioral economics
Psychology & marketing
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The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
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You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark
;
Laroche, Michel
;
Papadopoulos, Nicolas G.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
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