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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international consumer marketing"
~person:"Laroche, Michel"
~subject:"Advertising"
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Journal of business research : JBR
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The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
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