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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Advertising"
~subject:"Internet marketing"
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Advertising
Internet marketing
Consumer behaviour
10
Konsumentenverhalten
10
Online retailing
4
Online-Handel
4
Online-Marketing
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
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Advertising effects
2
Brand
2
Brand memory
2
Computerspiel
2
Confidence
2
Coronavirus
2
Credibility
2
E-commerce
2
Electronic Commerce
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Glaubwürdigkeit
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In-game advertising
2
Markenartikel
2
Social Web
2
Social web
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Vertrauen
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Video game
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Affective attitude
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1
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Attitude
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Automation
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Behavioral attitude towards tourism
1
Behaviour
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Dwivedi, Yogesh Kumar
Filieri, Raffaele
8
Ko, Eunju
6
Richard, Marie-Odile
5
Septianto, Felix
5
Choi, Jeonghye
4
Bartikowski, Boris
3
Ruiz Mafe, Carla
3
Seo, Yuri
3
Teng, Lefa
3
Wang, Fang
3
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Behl, Abhishek
2
Bigné Alcañiz, J. Enrique
2
Chatterjee, Sheshadri
2
Chatzipanagiotou, Kalliopi
2
Chen, Jie
2
Chen, Qimei
2
Chiew, Tung Moi
2
Choi, Yung Kyun
2
Cowan, Kirsten
2
Das, Gopal
2
Dass, Mayukh
2
Dennis, Charles
2
Dessart, Laurence
2
Eisenbeiß, Maik
2
Gauri, Dinesh Kumar
2
Gierl, Heribert
2
Gorton, Matthew
2
Grewal, Dhruv
2
Jang, Sungha
2
Janssen, Loes
2
Jha, Subhash
2
Jin, Liyin
2
Karimi, Sahar
2
Kemper, Joya A.
2
Ketelaar, Paul E.
2
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Journal of business research : JBR
Journal of retailing
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Chandos social media series
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Springer briefs in business
1
SpringerBriefs in Business
1
SpringerLink / Bücher
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
4
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1
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
2
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
3
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
4
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
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