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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~person:"Karimi, Sahar"
~subject:"Internet marketing"
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Internet marketing
Consumer behaviour
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Karimi, Sahar
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Journal of business research : JBR
Journal of retailing
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Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
2
This product works well (for me) : the impact of first-person singular pronouns on online review helpfulness
Wang, Fang
;
Karimi, Sahar
- In:
Journal of business research : JBR
104
(
2019
),
pp. 283-294
Persistent link: https://www.econbiz.de/10012105029
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