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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~person:"Wang, Fang"
~subject:"Internet marketing"
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Internet marketing
Consumer behaviour
3
Konsumentenverhalten
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Online-Marketing
3
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Virales Marketing
3
Online retailing
2
Online reviews
2
Online-Handel
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Social Web
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Cognitive information
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Customer engagement
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Dynamic trends
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Elaboration likelihood model
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Electronic word-of-mouth (eWOM)
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First-person singular pronoun
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Information
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Information behaviour
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Information value
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Informationsverbreitung
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Informationswert
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Online word of mouth
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Perceived helpfulness
1
Personalisierung
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Personalization
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Product reviews
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Wang, Fang
Filieri, Raffaele
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Ko, Eunju
6
Choi, Jeonghye
4
Dwivedi, Yogesh Kumar
4
Richard, Marie-Odile
4
Bartikowski, Boris
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Ruiz Mafe, Carla
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Seo, Yuri
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Aiello, Gaetano
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Augusto, Mário Gomes
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Bazi, Saleh
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Chatterjee, Sheshadri
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Chatzipanagiotou, Kalliopi
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Chen, Jie
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Chen, Qimei
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Dennis, Charles
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Dessart, Laurence
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Eisenbeiß, Maik
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Gauri, Dinesh Kumar
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Gierl, Heribert
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Grewal, Dhruv
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Jang, Sungha
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Jha, Subhash
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Jin, Liyin
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Karimi, Sahar
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Lin, Zhibin
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Liu, Ran
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Journal of business research : JBR
Journal of retailing
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ECONIS (ZBW)
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1
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
2
This product works well (for me) : the impact of first-person singular pronouns on online review helpfulness
Wang, Fang
;
Karimi, Sahar
- In:
Journal of business research : JBR
104
(
2019
),
pp. 283-294
Persistent link: https://www.econbiz.de/10012105029
Saved in:
3
Dynamic trends in online product ratings : a diagnostic utility explanation
Wang, Fang
;
Menon, Kalyani
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
87
(
2018
),
pp. 80-89
Persistent link: https://www.econbiz.de/10011866549
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