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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~subject:"Advertising"
~subject:"Internet marketing"
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Search: subject_exact:"Consumer Behaviour"
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Advertising
Internet marketing
Consumer behaviour
2,194
Konsumentenverhalten
2,194
Brand management
423
Markenführung
423
Beziehungsmarketing
402
Relationship marketing
402
Brand image
370
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370
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245
Einzelhandel
243
Retail trade
243
Markenartikel
238
Online retailing
209
Online-Handel
209
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201
Social Web
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Customer satisfaction
164
Kundenzufriedenheit
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144
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Viral marketing
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Virales Marketing
130
Personality psychology
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Werbung
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Filieri, Raffaele
7
Ko, Eunju
6
Richard, Marie-Odile
5
Septianto, Felix
5
Choi, Jeonghye
4
Dwivedi, Yogesh Kumar
4
Bartikowski, Boris
3
Ruiz Mafe, Carla
3
Seo, Yuri
3
Teng, Lefa
3
Wang, Fang
3
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Behl, Abhishek
2
Bigné Alcañiz, J. Enrique
2
Chatzipanagiotou, Kalliopi
2
Chen, Jie
2
Chen, Qimei
2
Chiew, Tung Moi
2
Choi, Yung Kyun
2
Cowan, Kirsten
2
Das, Gopal
2
Dass, Mayukh
2
Dennis, Charles
2
Dessart, Laurence
2
Eisenbeiß, Maik
2
Gauri, Dinesh Kumar
2
Gierl, Heribert
2
Gorton, Matthew
2
Grewal, Dhruv
2
Jang, Sungha
2
Janssen, Loes
2
Jha, Subhash
2
Jin, Liyin
2
Karimi, Sahar
2
Kemper, Joya A.
2
Ketelaar, Paul E.
2
Kim, Alex Jiyoung
2
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of retailing
Journal of retailing and consumer services
175
Journal of marketing communications
138
International journal of advertising : the review of marketing communications
134
International journal of internet marketing and advertising : IJIMA
126
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
International journal of advertising : the quarterly review of marketing communications
83
Journal of advertising research
77
Journal of promotion management : innovations in planning and applied research
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Journal of promotion management : JPM
60
International journal of hospitality management
59
The journal of product & brand management
54
International journal of electronic marketing and retailing : IJEMR
51
Psychology & marketing
51
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Cogent business & management
44
Journal of advertising : official publication of the American Academy of Advertising
43
International journal of consumer studies
41
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Asia Pacific journal of marketing and logistics
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Electronic commerce research
37
Journal of marketing
37
Journal of advertising
36
European journal of marketing : EJM
35
Journal of international consumer marketing
33
The journal of brand management : an international journal
33
Young consumers : insight and ideas for responsible marketers
33
Marketing intelligence & planning
32
Tourism management : research, policies, practice
32
Information systems research : ISR
31
Journal of marketing research : JMR
31
Journal of global marketing
30
Marketing letters : a journal of research in marketing
30
Health marketing quarterly
29
International journal of technology marketing : IJTMkt
29
International journal of contemporary hospitality management
28
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ECONIS (ZBW)
279
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1
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
2
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
3
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
4
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
5
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
6
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
7
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
8
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
9
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
10
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
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