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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~subject:"Internet marketing"
~subject:"Perception"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Perception
Consumer behaviour
2,280
Konsumentenverhalten
2,280
Brand management
442
Markenführung
442
Beziehungsmarketing
424
Relationship marketing
424
Brand image
383
Markenimage
383
Brand
254
Einzelhandel
248
Retail trade
248
Markenartikel
247
Social Web
218
Social web
218
Online retailing
214
Online-Handel
214
Online-Marketing
209
Customer satisfaction
173
Kundenzufriedenheit
173
Emotion
171
Advertising effects
152
Werbewirkung
152
Luxury goods
148
Luxusgüter
148
Dienstleistungsqualität
142
Service quality
142
Viral marketing
140
Virales Marketing
140
Personality psychology
117
Persönlichkeitspsychologie
117
Advertising
110
Werbung
105
Experiment
96
E-commerce
94
Electronic Commerce
94
Preismanagement
89
Pricing strategy
89
Marketing management
88
Marketingmanagement
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289
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Filieri, Raffaele
8
Ko, Eunju
6
Aiello, Gaetano
4
Choi, Jeonghye
4
Dwivedi, Yogesh Kumar
4
Richard, Marie-Odile
4
Bartikowski, Boris
3
Grewal, Dhruv
3
Jha, Subhash
3
Ruiz Mafe, Carla
3
Seo, Yuri
3
Teng, Lefa
3
Wang, Fang
3
Yoon, Sukki
3
Alamanos, Eleftherios
2
Augusto, Mário Gomes
2
Balaji, M. S.
2
Bazi, Saleh
2
Behl, Abhishek
2
Bigné Alcañiz, J. Enrique
2
Chatterjee, Sheshadri
2
Chatzipanagiotou, Kalliopi
2
Chen, Haipeng
2
Chen, Jie
2
Chen, Qimei
2
Deitz, George D.
2
Dennis, Charles
2
Dessart, Laurence
2
Eisenbeiß, Maik
2
Gauri, Dinesh Kumar
2
Gierl, Heribert
2
Gorton, Matthew
2
He, Yanqun
2
Jang, Sungha
2
Janssen, Loes
2
Jin, Liyin
2
Karimi, Sahar
2
Ketelaar, Paul E.
2
Ketron, Seth
2
Kim, Alex Jiyoung
2
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Journal of business research : JBR
Journal of retailing
Journal of retailing and consumer services
198
International journal of internet marketing and advertising : IJIMA
121
International journal of advertising : the review of marketing communications
87
International journal of hospitality management
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
Journal of marketing communications
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
60
The journal of product & brand management
55
Journal of internet commerce
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of consumer studies
51
International journal of electronic marketing and retailing : IJEMR
49
Cogent business & management
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Psychology & marketing
46
Journal of marketing research : JMR
42
Electronic commerce research
40
Journal of travel and tourism marketing
40
Management science : journal of the Institute for Operations Research and the Management Sciences
39
Tourism management : research, policies, practice
39
Asia Pacific journal of marketing and logistics
38
The journal of brand management : an international journal
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of promotion management : JPM
35
Journal of marketing
34
Young consumers : insight and ideas for responsible marketers
34
International journal of advertising : the quarterly review of marketing communications
33
Information systems research : ISR
31
International journal of contemporary hospitality management
31
Journal of advertising research
31
International journal of technology marketing : IJTMkt
30
Marketing intelligence & planning
30
Marketing letters : a journal of research in marketing
30
Journal of international consumer marketing
29
Journal of management information systems : JMIS
29
Technological forecasting & social change : an international journal
29
Journal of electronic commerce research : JECR
28
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ECONIS (ZBW)
289
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289
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1
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
2
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
3
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
4
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
5
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
6
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
7
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
8
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
9
Online product returns : the role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance
Fernandez-Lores, S.
;
Crespo-Tejero, N.
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549442
Saved in:
10
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
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