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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~subject:"Internet marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Virales Marketing
Consumer behaviour
2,280
Konsumentenverhalten
2,280
Brand management
442
Markenführung
442
Beziehungsmarketing
424
Relationship marketing
424
Brand image
383
Markenimage
383
Brand
254
Einzelhandel
248
Retail trade
248
Markenartikel
247
Social Web
218
Social web
218
Online retailing
214
Online-Handel
214
Online-Marketing
209
Customer satisfaction
173
Kundenzufriedenheit
173
Emotion
171
Advertising effects
152
Werbewirkung
152
Luxury goods
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Luxusgüter
148
Dienstleistungsqualität
142
Service quality
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Viral marketing
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Personality psychology
117
Persönlichkeitspsychologie
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Advertising
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Werbung
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Experiment
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E-commerce
94
Electronic Commerce
94
Preismanagement
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Marketingmanagement
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Filieri, Raffaele
10
Ko, Eunju
6
Balaji, M. S.
4
Choi, Jeonghye
4
Dwivedi, Yogesh Kumar
4
Jayawardhena, Chanaka
4
Jha, Subhash
4
Richard, Marie-Odile
4
Seo, Yuri
4
Bartikowski, Boris
3
Chen, Qimei
3
Mariani, Marcello M.
3
Ranaweera, Chatura
3
Ruiz Mafe, Carla
3
Taheri, Babak
3
Wang, Fang
3
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Augusto, Mário Gomes
2
Azer, Jaylan
2
Bazi, Saleh
2
Behl, Abhishek
2
Benkenstein, Martin
2
Bigné Alcañiz, J. Enrique
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Chatterjee, Sheshadri
2
Chatzipanagiotou, Kalliopi
2
Chen, Jie
2
Dennis, Charles
2
Dessart, Laurence
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Dhir, Amandeep
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Eisenbeiß, Maik
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Elayan, Suzanne
2
Falk, Tomas
2
Gauri, Dinesh Kumar
2
Gierl, Heribert
2
Gorton, Matthew
2
Grewal, Dhruv
2
Gupta, Pranjal
2
Gupta, Shivam
2
Gupta, Suraksha
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Journal of business research : JBR
Journal of retailing
Journal of retailing and consumer services
209
International journal of internet marketing and advertising : IJIMA
133
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Journal of marketing communications
87
International journal of hospitality management
85
International journal of advertising : the review of marketing communications
83
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of promotion management : innovations in planning and applied research
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
Cogent business & management
60
Journal of internet commerce
60
The journal of product & brand management
59
International journal of electronic marketing and retailing : IJEMR
53
Psychology & marketing
52
Tourism management : research, policies, practice
46
Electronic commerce research
45
International journal of contemporary hospitality management
42
Journal of hospitality marketing & management
41
Asia Pacific journal of marketing and logistics
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
The journal of brand management : an international journal
40
Information systems research : ISR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
International journal of advertising : the quarterly review of marketing communications
38
Journal of marketing
38
International journal of consumer studies
37
Journal of travel and tourism marketing
37
Journal of electronic commerce research : JECR
35
Journal of management information systems : JMIS
35
Journal of marketing research : JMR
35
Journal of the Academy of Marketing Science
34
Marketing intelligence & planning
34
Technological forecasting & social change : an international journal
34
International journal of technology marketing : IJTMkt
33
Journal of promotion management : JPM
33
European journal of marketing : EJM
32
Journal of advertising research
32
Journal of strategic marketing
32
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ECONIS (ZBW)
293
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293
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1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
4
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
5
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
6
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
7
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
8
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
9
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
10
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
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