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isPartOf:"Journal of business research : JBR"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~person:"Gupta, Shivam"
~subject:"Online-Marketing"
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Journal of business research : JBR
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
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