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isPartOf:"Journal of business research : JBR"
~person:"Apiradee Wongkitrungrueng"
~person:"Chen, Qian"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
2
Consumer behaviour
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E-commerce
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Electronic Commerce
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Online retailing
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Online-Handel
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Algorithmic price discrimination
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Consumers' ethical perceptions
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Corporate Social Responsibility
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Customer engagement
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Digital power abuse
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Live streaming
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Preisdifferenzierung
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Price discrimination
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Apiradee Wongkitrungrueng
Chen, Qian
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Journal of business research : JBR
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ECONIS (ZBW)
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Ripping off regular consumers? : the antecedents and consequences of consumers' perceptions of e-commerce platforms' digital power abuse
Chen, Qian
;
Wang, Yumeng
;
Gong, Yeming
;
Liu, Shan
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014368198
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2
The role of live streaming in building consumer trust and engagement with social commerce sellers
Apiradee Wongkitrungrueng
;
Nuttapol Assarut
- In:
Journal of business research : JBR
117
(
2020
),
pp. 543-556
Persistent link: https://www.econbiz.de/10012287967
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