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isPartOf:"Journal of business research : JBR"
~person:"Cleveland, Mark"
~person:"Laroche, Michel"
~subject:"Chinese (People)"
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Chinese (People)
Consumer behaviour
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Konsumentenverhalten
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Cultural identity
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Kulturelle Identität
17
Globalization
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Globalisierung
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Welt
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World
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International marketing
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Internationales Marketing
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China
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Canada
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Kanada
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Materialism
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Social integration
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Soziale Integration
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Brand management
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Ethnic identity
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Global consumer culture
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Markenführung
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Marketing management
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Cleveland, Mark
Laroche, Michel
Bartikowski, Boris
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Journal of business research : JBR
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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2
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
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