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isPartOf:"Journal of business research : JBR"
~person:"Ferguson, Jodie L."
~person:"Mohan, Mayoor"
~subject:"Age group"
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Endorser gender and age effects in B2B advertising
Mohan, Mayoor
;
Ferguson, Jodie L.
;
Huhmann, Bruce A.
- In:
Journal of business research : JBR
148
(
2022
),
pp. 60-75
Persistent link: https://www.econbiz.de/10013325446
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