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isPartOf:"Journal of business research : JBR"
~person:"Malik, Ashish"
~person:"Sarraf, Shagun"
~subject:"Innovation"
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Malik, Ashish
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Masking, claiming and preventing innovation in cross-border B2B relationships : neo-colonial frameworks of power in global IT industry
Malik, Ashish
;
Mahadevan, Jasmin
;
Sharma, Piyush
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 327-339
Persistent link: https://www.econbiz.de/10012581610
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2
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
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