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isPartOf:"Journal of business research : JBR"
~person:"Oghazi, Pejvak"
~subject:"Markenführung"
~subject:"Online-Marketing"
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Markenführung
Online-Marketing
Consumer behaviour
6
Konsumentenverhalten
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Brand image
3
Brand management
3
Markenimage
3
Data protection
2
Datenschutz
2
Social Web
2
Social web
2
Asset intangibility
1
Beziehungsmarketing
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Brand
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Brand community
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Brand equity
1
Brand extension
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Brand identification
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Brand loyalty
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Brand value
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Business ethics
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California Consumer Privacy Act
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Consumer perception
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Consumer privacy laws
1
Consumer protection
1
Corporate Social Responsibility
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Corporate social responsibility
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Customer retention
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Egoism
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Einzelhandel
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Ethical ideology
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Ethics
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Ethik
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Firm performance
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Hotel
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Hotel industry
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Hotellerie
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Oghazi, Pejvak
Ko, Eunju
11
Filieri, Raffaele
10
Valette-Florence, Pierre
8
Veloutsou, Cleopatra
8
Bartikowski, Boris
7
Diamantopoulos, Adamantios
7
Teng, Lefa
7
Dwivedi, Yogesh Kumar
6
Seo, Yuri
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Merchant, Altaf
5
Michel, Géraldine
5
Richard, Marie-Odile
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Aiello, Gaetano
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Chatzipanagiotou, Kalliopi
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Choi, Jeonghye
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Ekinci, Yuksel
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Fastoso, Fernando
4
Grohs, Reinhard
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Gupta, Suraksha
4
Japutra, Arnold
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Liu, Martin J.
4
Mandler, Timo
4
Melewar, T. C.
4
Phau, Ian
4
Roy, Sanjit
4
Ruiz Mafe, Carla
4
Septianto, Felix
4
Shukla, Paurav
4
Voyer, Benjamin G.
4
Alamanos, Eleftherios
3
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Bigné Alcañiz, J. Enrique
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Black, Iain
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Journal of business research : JBR
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ECONIS (ZBW)
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1
Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina
;
Vardarsuyu, Merve
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
Saved in:
2
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
3
Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus
;
Papadopoulou, Christina
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
Saved in:
4
User self-disclosure on social network sites : a cross-cultural study on Facebook's privacy concepts
Oghazi, Pejvak
;
Schultheiss, Rakel
;
Chirumalla, Koteshwar
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 531-540
Persistent link: https://www.econbiz.de/10012230642
Saved in:
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