//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of business research : JBR"
~subject:"Advertising effects"
~subject:"Cross-cultural relations"
~subject:"Cultural identity"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Hispanics"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Cross-cultural relations
Cultural identity
Hispanics
9
Hispano-Amerikaner
9
Consumer behaviour
5
Konsumentenverhalten
5
Language
4
Sprache
4
Mehrsprachigkeit
3
Multilingualism
3
Ethnic group
2
Ethnische Gruppe
2
Hispanic consumers
2
Social integration
2
Soziale Integration
2
Target group
2
USA
2
United States
2
Zielgruppe
2
Acculturation
1
Advertising
1
Banking
1
Bargaining theory
1
Bilinguals
1
Brand extension
1
Brand extensions
1
Brand image
1
Brand management
1
Communication
1
Compliance
1
Compliance management
1
Compliance-Management
1
Cultural identification
1
Cultural stereotypes
1
Culture
1
Customer satisfaction
1
Debt
1
Dienstleistungsqualität
1
Einzelhandel
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Aguirre-Rodriguez, Alexandra
1
Alvarez, Cecilia M. O.
1
Bóveda-Lambie, Adriana
1
Holloway, Betsy Bugg
1
Huggins, Kyle A.
1
Jaccard, James
1
Miniard, Paul W.
1
Montoya, Detra Y.
1
White, Darin W.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of advertising research
4
Handbook of research on ethnic and intra-cultural marketing
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of career development
2
Journal of managerial psychology
2
Journal of promotion management : JPM
2
Arts and the market : AAM
1
Health marketing quarterly
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Journal of vocational behavior
1
Review of Economics of the Household
1
Romanian economic and business review
1
The International trade journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Alvarez, Cecilia M. O.
;
Miniard, Paul W.
;
Jaccard, James
- In:
Journal of business research : JBR
75
(
2017
),
pp. 29-36
Persistent link: https://www.econbiz.de/10011699759
Saved in:
2
Exploring ethnic consumer response to crossover brand extensions
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana
; …
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 457-463
Persistent link: https://www.econbiz.de/10010362110
Saved in:
3
Cross-cultural effects in E-retailing : the moderating role of cultural confinement in differentiating Mexican from non-Mexican Hispanic consumers
Huggins, Kyle A.
;
Holloway, Betsy Bugg
;
White, Darin W.
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 321-327
Persistent link: https://www.econbiz.de/10009720299
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->