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isPartOf:"Journal of business strategy"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of transport economics and policy"
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Search: subject_exact:"Penetration pricing"
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Low-cost strategy
14
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14
Consumer behaviour
5
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5
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4
Pricing strategy
4
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3
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Journal of business strategy
Journal of marketing research : JMR
Journal of transport economics and policy
Journal of air transport management
144
Transportation research / E : an international journal
21
Tourism management : research, policies, practice
17
Journal of business research : JBR
13
Journal of retailing
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7
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ECONIS (ZBW)
14
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1
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
3
An empirical analysis of a merger between a network and low-cost airlines
Fageda, Xavier
;
Perdiguero, Jordi
- In:
Journal of transport economics and policy
48
(
2014
)
1
,
pp. 81-96
Persistent link: https://www.econbiz.de/10010336977
Saved in:
4
Taking a customer-centric view of discounting
Docters, Rob
;
Riley, Lisa C.
;
Gieskes, Martijn
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 15-20
Persistent link: https://www.econbiz.de/10009718472
Saved in:
5
Does product differentiation soften price reactions to entry? : evidence from the airline industry
Huse, Cristian
;
Oliveira, Alessandro Vinícius Marques de
- In:
Journal of transport economics and policy
46
(
2012
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10009657240
Saved in:
6
Determining consumers' discount rates with field studies
Yao, Song
;
Mela, Carl F.
;
Chiang, Jeongwen
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 822-841
Persistent link: https://www.econbiz.de/10009688799
Saved in:
7
Repositioning dynamics and pricing strategy
Ellickson, Paul B.
;
Misra, Sanjog
;
Nair, Harikesh
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 750-772
Persistent link: https://www.econbiz.de/10009688824
Saved in:
8
The influence of price discount versus bonus pack on the preference for virtue and vice foods
Mishra, Arul
;
Mishra, Himanshu
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008858623
Saved in:
9
Warm glow or cold, hard cash? : social identify effects on consumer choice for donation versus discount promotions
Winterich, Karen Page
;
Barone, Michael J.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 855-868
Persistent link: https://www.econbiz.de/10009348948
Saved in:
10
Is the price right? : strategies for new introductions
Docters, Rob
;
Katz, Raul
;
Bernstein, Jerry
;
Schefers, Bert
- In:
Journal of business strategy
31
(
2010
)
3
,
pp. 29-37
Persistent link: https://www.econbiz.de/10003982593
Saved in:
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