//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of business strategy"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Penetration pricing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Low-cost strategy
16
Niedrigpreisstrategie
16
Consumer behaviour
9
Konsumentenverhalten
9
Preismanagement
6
Pricing strategy
6
Rabatt
4
Rebate
4
Sales promotion
4
Verkaufsförderung
4
Einzelhandelspreis
3
Retail price
3
Bundling strategy
2
Einzelhandel
2
Leistungsbündel
2
Market research
2
Marktforschung
2
Retail trade
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
price promotions
2
pricing
2
Advertising effects
1
B-to-B-Marketing
1
Business-to-business marketing
1
Charity
1
Cognition
1
Confectionery
1
Consumer
1
Consumer motivation
1
Customer service
1
Dauerhafte Konsumgüter
1
Decision under uncertainty
1
Dienstleistung
1
Discounter
1
Discounters
1
Discounting
1
Diskontierung
1
Durable goods
1
Dynamic game
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
16
Language
All
English
16
Author
All
Docters, Rob
2
Aspara, Jaakko
1
Babin, Barry J.
1
Banerjee, Somak
1
Barone, Michael J.
1
Bernstein, Jerry
1
Biswas, Abhijit
1
Borges, Adilson
1
Chen, Yuxin
1
Cheng, Andong
1
Chiang, Jeongwen
1
Cryder, Cynthia
1
Dhar, Ravi
1
Dobson, Paul
1
Ellickson, Paul B.
1
Fruchter, Gila E.
1
Gerstner, Eitan
1
Gieskes, Martijn
1
Grewal, Dhruv
1
Gu, Zheyin
1
Guha, Abhijit
1
Holden, Reed K.
1
Isojärvi, Jyrki
1
Katz, Raul
1
Khan, Uzma
1
Mela, Carl F.
1
Mishra, Arul
1
Mishra, Himanshu
1
Misra, Sanjog
1
Movarrei, Reza
1
Nair, Harikesh
1
Nicolau, Juan L.
1
Nordfält, Jens
1
Riley, Lisa C.
1
Rühle, Alexander
1
Schefers, Bert
1
Spann, Martin
1
Verma, Swati
1
Völckner, Franziska
1
Winterich, Karen Page
1
more ...
less ...
Published in...
All
Journal of business strategy
Journal of marketing research : JMR
Marketing letters : a journal of research in marketing
Journal of air transport management
144
Transportation research / E : an international journal
21
Tourism management : research, policies, practice
17
Journal of retailing
13
Journal of retailing and consumer services
13
Journal of business research : JBR
12
Tourism economics : the business and finance of tourism and recreation
10
Journal of revenue and pricing management
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing
6
Journal of travel and tourism marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
Quantitative marketing and economics : QME
6
Review of industrial organization : RIO
6
The international journal of human resource management
6
International journal of industrial organization
5
Psychology & marketing
5
European journal of operational research : EJOR
4
Harvard business review : HBR
4
Journal of consumer behaviour : an international research review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Research in transportation economics
4
Economics of transportation : the official journal of the International Transportation Economics Association
3
European research studies
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of revenue management : IJRM
3
Journal of the Academy of Marketing Science
3
Journal of transport economics & policy : JTEP
3
Journal of transport economics and policy
3
Modern economy
3
Omega : the international journal of management science
3
Regional studies : official journal of the Regional Studies Association
3
Scientific Annals of Economics and Business
3
Strategy & leadership : a publication of Strategic Leadership Forum
3
The international review of retail, distribution and consumer research
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
3
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
4
Taking a customer-centric view of discounting
Docters, Rob
;
Riley, Lisa C.
;
Gieskes, Martijn
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 15-20
Persistent link: https://www.econbiz.de/10009718472
Saved in:
5
Revisiting low price guarantees : does consumer versus retailer governance matter?
Borges, Adilson
;
Babin, Barry J.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 777-791
Persistent link: https://www.econbiz.de/10009579969
Saved in:
6
To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price
Völckner, Franziska
;
Rühle, Alexander
;
Spann, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 719-730
Persistent link: https://www.econbiz.de/10009579976
Saved in:
7
Battle royal : zero-price effect vs relative vs referent thinking
Nicolau, Juan L.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 661-669
Persistent link: https://www.econbiz.de/10009579983
Saved in:
8
Determining consumers' discount rates with field studies
Yao, Song
;
Mela, Carl F.
;
Chiang, Jeongwen
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 822-841
Persistent link: https://www.econbiz.de/10009688799
Saved in:
9
Repositioning dynamics and pricing strategy
Ellickson, Paul B.
;
Misra, Sanjog
;
Nair, Harikesh
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 750-772
Persistent link: https://www.econbiz.de/10009688824
Saved in:
10
The influence of price discount versus bonus pack on the preference for virtue and vice foods
Mishra, Arul
;
Mishra, Himanshu
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008858623
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->