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isPartOf:"Journal of business strategy"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Decision under uncertainty"
~subject:"Rabatt"
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Search: subject_exact:"Penetration pricing"
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Decision under uncertainty
Rabatt
Low-cost strategy
11
Niedrigpreisstrategie
11
Consumer behaviour
5
Konsumentenverhalten
5
Preismanagement
4
Pricing strategy
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Market research
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price promotions
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pricing
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Consumer motivation
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Entscheidung unter Unsicherheit
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Banerjee, Somak
1
Bernstein, Jerry
1
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Chen, Yuxin
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1
Chiang, Jeongwen
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Cryder, Cynthia
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Grewal, Dhruv
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Guha, Abhijit
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Katz, Raul
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1
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1
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Journal of business strategy
Journal of marketing research : JMR
Journal of retailing and consumer services
7
Journal of business research : JBR
4
Journal of retailing
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing
2
Journal of revenue and pricing management
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Asia Pacific journal of marketing and logistics
1
Decision sciences : DS
1
Department of Economics working paper series / McMaster University, Department of Economics
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Gesellschaft im Wandel : aktuelle ökonomische Herausforderungen
1
Health care financing review
1
Information systems research : ISR
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of hospitality marketing & management
1
Journal of marketing theory and practice
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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OR spectrum : quantitative approaches in management
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Omega : the international journal of management science
1
Public policy discussion papers
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Review of industrial organization : RIO
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Schmalenbach journal of business research : SBUR
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The international review of retail, distribution and consumer research
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The journal of product & brand management
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ECONIS (ZBW)
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Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
3
Determining consumers' discount rates with field studies
Yao, Song
;
Mela, Carl F.
;
Chiang, Jeongwen
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 822-841
Persistent link: https://www.econbiz.de/10009688799
Saved in:
4
Is the price right? : strategies for new introductions
Docters, Rob
;
Katz, Raul
;
Bernstein, Jerry
;
Schefers, Bert
- In:
Journal of business strategy
31
(
2010
)
3
,
pp. 29-37
Persistent link: https://www.econbiz.de/10003982593
Saved in:
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