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isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Big data and knowledge sharing in virtual organizations"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Betriebliche Wertschöpfung"
~subject:"Corporate Social Responsibility"
~subject:"Internet usage"
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Betriebliche Wertschöpfung
Corporate Social Responsibility
Internet usage
Social Web
91
Social web
91
Brand management
56
Markenführung
56
Consumer behaviour
48
Konsumentenverhalten
48
Brand image
37
Markenimage
37
Internet marketing
36
Online-Marketing
36
Brand
27
Markenartikel
27
Beziehungsmarketing
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17
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12
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social media
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Corporate social responsibility
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Burton, Suzan
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1
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1
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1
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1
Lin, Jhih-Syuan
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Liu, ShiXiong
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Mkrtčjan, Vardan
1
Morgan, Joseph E.
1
Mydock, Suni <III>
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Seo, Yuri
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Solomon, Michael R.
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Taylor, Alex
1
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Journal of consumer behaviour : an international research review
Big data and knowledge sharing in virtual organizations
The journal of brand management : an international journal
Journal of business research : JBR
31
Journal of business ethics : JOBE
15
Corporate communications : an international journal
10
Handbook of social media management : value chain and business models in changing media markets
10
Journal of strategic marketing
10
Corporate social responsibility in the digital age
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
8
Journal of business ethics : JBE
8
Journal of retailing and consumer services
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Management decision
6
Administrative Sciences : open access journal
5
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
5
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of hospitality management
5
Journal of marketing management : MM
5
Psychology & marketing
5
SpringerLink / Bücher
5
Technological forecasting & social change : an international journal
5
Asia Pacific journal of marketing and logistics
4
Business strategy and the environment
4
Corporate social responsibility and environmental management
4
Information systems research : ISR
4
International journal of advertising : the review of marketing communications
4
International journal of business communication : IJBC ; a publication of the Association of Business Communication
4
International journal of technology marketing : IJTMkt
4
Journal of communication management : an international journal
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing theory
4
Wertschöpfung durch Medien im Wandel
4
Business horizons
3
Communicating corporate social responsibility : perspectives and practice
3
European journal of marketing
3
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ECONIS (ZBW)
15
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1
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1
Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
2
Exploring brand governance in SMEs : does socialisation provide a means to value creation?
Renton, Michelle
;
Richard, James E.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 461-472
Persistent link: https://www.econbiz.de/10012060149
Saved in:
3
About digital avatars for control systems using Big Data and knowledge sharing in virtual industries
Mkrtčjan, Vardan
;
Gamidullaeva, Leyla Ayvarovna
; …
- In:
Big data and knowledge sharing in virtual organizations
,
(pp. 103-116)
.
2019
Persistent link: https://www.econbiz.de/10011980906
Saved in:
4
Generating big data : leveraging on new media for value creation
Yeboah-Boateng, Ezer Osei
- In:
Big data and knowledge sharing in virtual organizations
,
(pp. 136-161)
.
2019
Persistent link: https://www.econbiz.de/10011981807
Saved in:
5
Journal of Brand Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
6
Helping those who help us : co-branded and co-created Twitter promotion in CSR partnerships
Burton, Suzan
;
Soboleva, Alena
;
Daellenbach, Kate
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 322-333
Persistent link: https://www.econbiz.de/10011753352
Saved in:
7
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
8
Gamification as a platform for brand co-creation experiences
Nobre, Helena
;
Ferreira, André
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Saved in:
9
Facebook, self-disclosure, and brand-mediated intimacy : identifying value creating behaviors
Hassan, Mahmud
;
Mydock, Suni <III>
;
Pervan, Simon J.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 493-502
Persistent link: https://www.econbiz.de/10011580767
Saved in:
10
The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation
Chen, Kuan-Ju
;
Kim, Jooyoung
;
Lin, Jhih-Syuan
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
3
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011376321
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