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isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Big data and knowledge sharing in virtual organizations"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Betriebliche Wertschöpfung"
~subject:"Internet usage"
~subject:"Persönlichkeitspsychologie"
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Betriebliche Wertschöpfung
Internet usage
Persönlichkeitspsychologie
Social Web
91
Social web
91
Brand management
56
Markenführung
56
Consumer behaviour
48
Konsumentenverhalten
48
Brand image
37
Markenimage
37
Internet marketing
36
Online-Marketing
36
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27
Markenartikel
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Personality psychology
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social media
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Akdevelioglu, Duygu
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Buchanan-Oliver, Margo
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Carlson, Jamie
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Chen, Kuan-Ju
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Mkrtčjan, Vardan
1
Mydock, Suni <III>
1
Nobre, Helena
1
Palatkin, Ivan
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Panasenko, Svetlana
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Sheldon, Kennon M.
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Journal of consumer behaviour : an international research review
Big data and knowledge sharing in virtual organizations
The journal of brand management : an international journal
Journal of business research : JBR
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
Journal of retailing and consumer services
14
Psychology & marketing
13
Handbook of social media management : value chain and business models in changing media markets
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of strategic marketing
9
Technological forecasting & social change : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of internet marketing and advertising : IJIMA
6
Journal of marketing management : MM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of travel and tourism marketing
6
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
5
Information systems research : ISR
5
International journal of hospitality management
5
Journal of management information systems : JMIS
5
Journal of marketing communications
5
Journal of service management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Asia Pacific journal of marketing and logistics
4
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
4
International journal of advertising : the review of marketing communications
4
International journal of electronic commerce : IJEC
4
International journal of technology marketing : IJTMkt
4
Journal of fashion marketing and management
4
Journal of internet commerce
4
Journal of marketing research : JMR
4
Marketing theory
4
The journal of product & brand management
4
Wertschöpfung durch Medien im Wandel
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing
3
International journal of consumer studies
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
Journal of business economics and management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
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ECONIS (ZBW)
17
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1
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
2
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
3
Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
4
Exploring brand governance in SMEs : does socialisation provide a means to value creation?
Renton, Michelle
;
Richard, James E.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 461-472
Persistent link: https://www.econbiz.de/10012060149
Saved in:
5
About digital avatars for control systems using Big Data and knowledge sharing in virtual industries
Mkrtčjan, Vardan
;
Gamidullaeva, Leyla Ayvarovna
; …
- In:
Big data and knowledge sharing in virtual organizations
,
(pp. 103-116)
.
2019
Persistent link: https://www.econbiz.de/10011980906
Saved in:
6
Generating big data : leveraging on new media for value creation
Yeboah-Boateng, Ezer Osei
- In:
Big data and knowledge sharing in virtual organizations
,
(pp. 136-161)
.
2019
Persistent link: https://www.econbiz.de/10011981807
Saved in:
7
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
8
Gamification as a platform for brand co-creation experiences
Nobre, Helena
;
Ferreira, André
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Saved in:
9
Facebook, self-disclosure, and brand-mediated intimacy : identifying value creating behaviors
Hassan, Mahmud
;
Mydock, Suni <III>
;
Pervan, Simon J.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 493-502
Persistent link: https://www.econbiz.de/10011580767
Saved in:
10
The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation
Chen, Kuan-Ju
;
Kim, Jooyoung
;
Lin, Jhih-Syuan
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
3
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011376321
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