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isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Big data and knowledge sharing in virtual organizations"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Betriebliche Wertschöpfung"
~subject:"Internet usage"
~subject:"social media"
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Betriebliche Wertschöpfung
Internet usage
social media
Social Web
91
Social web
91
Brand management
56
Markenführung
56
Consumer behaviour
48
Konsumentenverhalten
48
Brand image
37
Markenimage
37
Internet marketing
36
Online-Marketing
36
Brand
27
Markenartikel
27
Beziehungsmarketing
26
Relationship marketing
26
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17
Customer integration
12
Kundenintegration
12
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11
Virales Marketing
11
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7
Marketing management
6
Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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5
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Werbewirkung
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4
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4
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4
Corporate social responsibility
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4
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4
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Carlson, Jamie
2
De Vries, Natalie Jane
2
Anagrostopoulos, Christos
1
Buchanan-Oliver, Margo
1
Büttner, Marion
1
Chadwick, Simon
1
Chen, Kuan-Ju
1
Cosenza, Tracy Rickman
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1
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Ferreira, André
1
Gamidullaeva, Leyla Ayvarovna
1
Hassan, Mahmud
1
Hinsch, Christian
1
Kamboj, Shampy
1
Kim, Jooyoung
1
Kissel, Patrick
1
Kortt, Michael
1
Kwon, Wi-suk
1
Lin, Jhih-Syuan
1
Liu, Raymond
1
Mkrtčjan, Vardan
1
Mydock, Suni <III>
1
Nobre, Helena
1
Palatkin, Ivan
1
Panasenko, Svetlana
1
Paranque, Bernard
1
Parganas, Petros
1
Pervan, Simon J.
1
Pinto, Mary Beth
1
Rahman, Mohammad M.
1
Rahman, Zillur
1
Renton, Michelle
1
Richard, James E.
1
Seo, Yuri
1
Sheldon, Kennon M.
1
Solomon, Michael R.
1
Taylor, Alex
1
Yagnik, Arpan
1
Yeboah-Boateng, Ezer Osei
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Journal of consumer behaviour : an international research review
Big data and knowledge sharing in virtual organizations
The journal of brand management : an international journal
International journal of internet marketing and advertising : IJIMA
54
Information systems research : ISR
37
Journal of marketing communications
33
International journal of business information systems : IJBIS
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Journal of management information systems : JMIS
24
Journal of promotion management : innovations in planning and applied research
24
Journal of business research : JBR
23
International journal of advertising : the review of marketing communications
22
International journal of technology marketing : IJTMkt
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of marketing management : MM
20
Journal of organizational computing and electronic commerce
20
Journal of marketing
19
Psychology & marketing
19
Cogent business & management
18
Journal of internet commerce
18
Journal of strategic marketing
18
International journal of electronic marketing and retailing : IJEMR
17
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
17
CESifo working papers
16
Health marketing quarterly
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of hospitality marketing & management
15
Journal of travel and tourism marketing
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Discussion paper series / IZA
14
Management information systems : mis quarterly
14
International journal of market research
13
Administrative Sciences : open access journal
12
Discussion papers / CEPR
12
European Sport management quarterly : ESMQ
12
International journal of consumer studies
12
Journal of nonprofit & public sector marketing
12
New technology, work and employment
12
Journal of information & knowledge management : JIKM
11
Journal of promotion management : JPM
11
Handbook of social media management : value chain and business models in changing media markets
10
International journal of business communication : IJBC ; a publication of the Association of Business Communication
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
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ECONIS (ZBW)
17
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1
Exploring brand governance in SMEs : does socialisation provide a means to value creation?
Renton, Michelle
;
Richard, James E.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 461-472
Persistent link: https://www.econbiz.de/10012060149
Saved in:
2
About digital avatars for control systems using Big Data and knowledge sharing in virtual industries
Mkrtčjan, Vardan
;
Gamidullaeva, Leyla Ayvarovna
; …
- In:
Big data and knowledge sharing in virtual organizations
,
(pp. 103-116)
.
2019
Persistent link: https://www.econbiz.de/10011980906
Saved in:
3
Generating big data : leveraging on new media for value creation
Yeboah-Boateng, Ezer Osei
- In:
Big data and knowledge sharing in virtual organizations
,
(pp. 136-161)
.
2019
Persistent link: https://www.econbiz.de/10011981807
Saved in:
4
Fit for life : a content analysis of fitness tracker brands use of Facebook in social media marketing
Pinto, Mary Beth
;
Yagnik, Arpan
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10011704262
Saved in:
5
Popularity of digital products in online social tagging systems
Zhang, Jurui
;
Liu, Raymond
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 105-127
Persistent link: https://www.econbiz.de/10011704270
Saved in:
6
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
7
Gamification as a platform for brand co-creation experiences
Nobre, Helena
;
Ferreira, André
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Saved in:
8
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
9
Facebook, self-disclosure, and brand-mediated intimacy : identifying value creating behaviors
Hassan, Mahmud
;
Mydock, Suni <III>
;
Pervan, Simon J.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 493-502
Persistent link: https://www.econbiz.de/10011580767
Saved in:
10
"You'll never tweet alone": managing sports brands through social media
Parganas, Petros
;
Anagrostopoulos, Christos
;
Chadwick, Simon
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
Saved in:
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