//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of business research : JBR"
~person:"Wang, Shuman"
~subject:"Befragung"
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web 2.0"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Befragung
Beziehungsmarketing
Brand image
2
Brand management
2
Customer equity
2
Customer value
2
Internet marketing
2
Kundenwert
2
Markenführung
2
Markenimage
2
Online-Marketing
2
Relationship marketing
2
Social Web
2
Social web
2
Betriebliche Wertschöpfung
1
Brand
1
Brand love
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer behaviour
1
Customer integration
1
Dynamic brand experience
1
Fashion
1
Fashion web celebrity endorser attributes
1
Konsumentenverhalten
1
Kundenintegration
1
Markenartikel
1
Mode
1
Parasocial relationship
1
Social media
1
Social network
1
Social networking environment
1
Soziales Netzwerk
1
Value co-creation
1
Value creation
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Wang, Shuman
Veloutsou, Cleopatra
4
Black, Iain
3
Filieri, Raffaele
3
Harrigan, Paul
3
Agnihotri, Raj
2
Bazi, Saleh
2
Elayan, Suzanne
2
Flavián Blanco, Carlos
2
Gorton, Matthew
2
Hajli, Nick
2
Kim, Juran
2
Ko, Eunju
2
Okazaki, Shintaro
2
Plangger, Kirk
2
Richard, Marie-Odile
2
Roy, Sanjit
2
Sykora, Martin
2
Trainor, Kevin J.
2
Wang, Kai-Yu
2
Wang, Yichuan
2
Xia, Senmao
2
Yuan, Chun Lin
2
Abosag, Ibrahim
1
Aiello, Gaetano
1
Aloini, Davide
1
Anaza, Nwamaka A.
1
Anderski, Matthias
1
Andrade, Victoria
1
Andreini, Daniela
1
André, Ana Raquel
1
Andzulis, James
1
Apiradee Wongkitrungrueng
1
Archer-Brown, Chris
1
Arruda, Carolina
1
Ashraf, Abdul R.
1
Azar, Salim L.
1
Azer, Jaylan
1
Baker, Thomas L.
1
Baldus, Brian J.
1
more ...
less ...
Published in...
All
Journal of consumer behaviour : an international research review
Journal of business research : JBR
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
2
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->