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isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of business research : JBR"
~subject:"Befragung"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
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Search: subject_exact:"Web 2.0"
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Befragung
Beziehungsmarketing
Brand image
Social Web
474
Social web
474
Consumer behaviour
224
Konsumentenverhalten
224
Internet marketing
191
Online-Marketing
191
Social media
122
Brand management
102
Markenführung
102
Viral marketing
97
Virales Marketing
97
Relationship marketing
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Markenimage
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Betriebliche Wertschöpfung
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Filieri, Raffaele
4
Veloutsou, Cleopatra
4
Black, Iain
3
Flavián Blanco, Carlos
3
Harrigan, Paul
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Agnihotri, Raj
2
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Belei, Nina
2
Elayan, Suzanne
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Gorton, Matthew
2
Hajli, Nick
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Horváth, Csilla
2
Ibáñez-Sánchez, Sergio
2
Kim, Hye-yŏng
2
Kim, Juran
2
Ko, Eunju
2
Okazaki, Shintaro
2
Orús, Carlos
2
Pantano, Eleonora
2
Plangger, Kirk
2
Richard, Marie-Odile
2
Roy, Sanjit
2
Sykora, Martin
2
Torres, Pedro M.
2
Trainor, Kevin J.
2
Wang, Kai-Yu
2
Wang, Shuman
2
Wang, Yichuan
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Xia, Senmao
2
Yuan, Chun Lin
2
Abosag, Ibrahim
1
Aloini, Davide
1
Ameen, Nisreen
1
Anaza, Nwamaka A.
1
Anderski, Matthias
1
Andrade, Victoria
1
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
Journal of retailing and consumer services
83
International journal of internet marketing and advertising : IJIMA
53
The journal of product & brand management
49
The journal of brand management : an international journal
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Industrial marketing management : the international journal for industrial and high-tech firms
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of strategic marketing
27
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
25
Technological forecasting & social change : an international journal
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Marketing intelligence & planning
24
Business horizons
23
Tourism management : research, policies, practice
23
International journal of electronic marketing and retailing : IJEMR
20
Journal of internet commerce
20
Journal of marketing
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Psychology & marketing
18
Cogent business & management
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Asia Pacific journal of marketing and logistics
16
International journal of business information systems : IJBIS
16
The journal of services marketing
16
Journal of fashion marketing and management
15
Journal of service management
15
Journal of the Academy of Marketing Science
15
International journal of advertising : the review of marketing communications
14
International journal of electronic customer relationship management : IJECRM
14
International journal of hospitality management
14
International journal of technology marketing : IJTMkt
14
Journal of electronic commerce research : JECR
13
Journal of hospitality marketing & management
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of global marketing
12
Journal of marketing management : MM
12
SpringerLink / Bücher
12
Tourism management perspectives : TMP
12
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ECONIS (ZBW)
134
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1
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
The effect of subscriptions on customer engagement
Wu, Banggang
;
Guo, Gengxuan
;
Luo, Peng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
Saved in:
4
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
5
Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Leung, Eric Ka Ho
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
Saved in:
6
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
7
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
8
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
9
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
10
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
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