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isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of business research : JBR"
~subject:"Befragung"
~subject:"Beziehungsmarketing"
~subject:"Vertrauen"
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Search: subject_exact:"Web 2.0"
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Befragung
Beziehungsmarketing
Vertrauen
Social Web
474
Social web
474
Consumer behaviour
224
Konsumentenverhalten
224
Internet marketing
191
Online-Marketing
191
Social media
122
Brand management
102
Markenführung
102
Viral marketing
97
Virales Marketing
97
Relationship marketing
95
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Markenimage
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Online-Handel
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Marketingmanagement
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Veloutsou, Cleopatra
4
Black, Iain
3
Filieri, Raffaele
3
Hajli, Nick
3
Harrigan, Paul
3
Richard, Marie-Odile
3
Agnihotri, Raj
2
Bazi, Saleh
2
Elayan, Suzanne
2
Flavián Blanco, Carlos
2
Gorton, Matthew
2
Kim, Juran
2
Ko, Eunju
2
Okazaki, Shintaro
2
Plangger, Kirk
2
Roy, Sanjit
2
Sykora, Martin
2
Trainor, Kevin J.
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Wang, Kai-Yu
2
Wang, Shuman
2
Wang, Yichuan
2
Xia, Senmao
2
Yuan, Chun Lin
2
Abosag, Ibrahim
1
Aiello, Gaetano
1
Al Omoush, Khaled Saleh
1
Aloini, Davide
1
Anaza, Nwamaka A.
1
Anderski, Matthias
1
Andrade, Victoria
1
Andreini, Daniela
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André, Ana Raquel
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Andzulis, James
1
Apiradee Wongkitrungrueng
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Archer-Brown, Chris
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Arruda, Carolina
1
Ashraf, Abdul R.
1
Azar, Salim L.
1
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1
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
Journal of retailing and consumer services
79
International journal of internet marketing and advertising : IJIMA
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of product & brand management
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Technological forecasting & social change : an international journal
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of strategic marketing
26
Journal of internet commerce
24
International journal of electronic marketing and retailing : IJEMR
23
The journal of brand management : an international journal
23
International journal of business information systems : IJBIS
21
Business horizons
19
Journal of marketing communications
19
Marketing intelligence & planning
18
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
17
Journal of service management
15
Tourism management : research, policies, practice
15
Cogent business & management
14
International journal of electronic commerce : IJEC
14
International journal of electronic customer relationship management : IJECRM
14
International journal of hospitality management
14
Journal of hospitality marketing & management
14
Journal of marketing
14
Journal of the Academy of Marketing Science
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Psychology & marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
International journal of technology marketing : IJTMkt
12
Journal of electronic commerce research : JECR
12
SpringerLink / Bücher
12
The journal of business & industrial marketing
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of fashion marketing and management
11
Journal of global marketing
11
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ECONIS (ZBW)
112
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1
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
The effect of subscriptions on customer engagement
Wu, Banggang
;
Guo, Gengxuan
;
Luo, Peng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
Saved in:
4
Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Leung, Eric Ka Ho
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
Saved in:
5
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
6
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
7
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
8
I share, therefore I trust : a moderated mediation model of the influence of eWOM engagement on social commerce
Gvili, Yaniv
;
Levy, Shalom
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380337
Saved in:
9
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
10
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
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