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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"BestMasters"
~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
~subject:"Celebrity-Werbung"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
BestMasters
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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A tiger and a president : imperceptible celebrity facial cues influence trust and preference
Tanner, Robin J.
;
Maeng, Ahreum
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
4
,
pp. 769-783
Persistent link: https://www.econbiz.de/10009686804
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