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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of consumer behaviour : an international research review"
~person:"Fishbach, Ayelet"
~person:"Harwood, Tracy"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of consumer behaviour : an international research review
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Machinima : extending brand reach
Harwood, Tracy
;
Garry, Tony
;
Uwins, Mike
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 378-388
Persistent link: https://www.econbiz.de/10011508879
Saved in:
2
The motivating-uncertainty effect : uncertainty increases resource investment in the process of reward pursuit
Shen, Luxi
;
Fishbach, Ayelet
;
Hsee, Christopher K.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1301-1315
Persistent link: https://www.econbiz.de/10010490115
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