//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~language:"eng"
~subject:"Australia"
~subject:"Celebrity endorsement"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbepsychologie"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Australia
Celebrity endorsement
Psychology of advertising
8
Werbepsychologie
8
Advertising effects
6
Werbewirkung
6
Advertising
5
Consumer behaviour
5
Konsumentenverhalten
5
Werbung
5
Celebrity-Werbung
3
USA
3
United States
3
Credibility
2
Emotion
2
Glaubwürdigkeit
2
Print advertising
2
Printwerbung
2
Athletes
1
Australien
1
Brand image
1
Brand management
1
Chinese (People)
1
Chinesen
1
Cognition
1
Ethnic group
1
Ethnische Gruppe
1
Gender
1
Geschlecht
1
Kognition
1
Markenführung
1
Markenimage
1
Perception
1
Rauchen
1
Smoking
1
Social Marketing
1
Social marketing
1
Sportler
1
Sportmarketing
1
Sports marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
Author
All
Brown, Kenon A.
1
Kim, Jihoon
1
Lee, Yen-I
1
Lord, Kenneth R.
1
Putrevu, Sanjay
1
Read, Glenna L.
1
Seo, Youngji
1
Sun, Shuoya
1
Törn, Fredrik
1
more ...
less ...
Published in...
All
Journal of current issues and research in advertising : JCIRA
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Psychology & marketing
6
Asia-Pacific journal of business administration
1
Frontiers of business research in China : selected publications from Chinese universities
1
International employment relations review
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International review on public and non-profit marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global marketing
1
Journal of marketing theory and practice
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
2
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
Saved in:
3
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->