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isPartOf:"Journal of customer behaviour"
~accessRights:"restricted"
~source:"econis"
~subject:"B2B marketing"
~subject:"Digitalisierung"
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Digitalisierung
B-to-B-Marketing
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Journal of customer behaviour
Industrial marketing management : the international journal for industrial and high-tech firms
34
Journal of business research : JBR
15
The journal of business & industrial marketing
8
Springer eBook Collection
5
Journal of personal selling & sales management : JPSSM
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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BestMasters
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Corporate reputation review : an international journal
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Edition Sales Excellence
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Journal of business-to-business marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of the Academy of Marketing Science
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essentials
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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California management review
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Critical perspectives on international business
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International business review : the official journal of the European International Business Academy
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International journal of Indian culture and business management : IJICBM
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International journal of operations and quantitative management : IJOQM
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International journal of production research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Italian journal of marketing : ITJM
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Journal of marketing
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Journal of strategic marketing
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Lehrbuch
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Management research review
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Marketing intelligence & planning
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Marketing theory
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Praxisbeispiele der Digitalisierung : Trends, Best Practices und neue Geschäftsmodelle
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Research
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Technovation : an international journal of technical innovation and entrepreneurship
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Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
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2
A qualitative inquiry into customers' perspectives on branding and the role of digital technologies in B2B : a case study of Panasonic
Strong, Jack
;
Bolat, Elvira
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011655461
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