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isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~isPartOf:"Journal of management information systems : JMIS"
~person:"Aichner, Thomas"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Journal of management information systems : JMIS
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ECONIS (ZBW)
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Customers' online shopping preferences in mass customization
Aichner, Thomas
;
Coletti, Paolo
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10010256418
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