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isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of marketing"
~subject:"Kundenbindungsprogramm"
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Search: subject_exact:"Couponing"
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Kundenbindungsprogramm
Loyalty program
19
Consumer behaviour
12
Konsumentenverhalten
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Beziehungsmarketing
8
Relationship marketing
8
USA
7
United States
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2
Li, Xingbo
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Journal of financial services marketing : JFSM
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
19
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19
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1
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
2
Do consumers always spend more when coupon face value is larger? : the inverted U-shaped effect of coupon face value on consumer spending level
He, Jia
;
Yang, Sha
;
Lu, Xianghua
;
Park, C. Whan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 70-85
Persistent link: https://www.econbiz.de/10011880539
Saved in:
3
Point redemption matters : a response to Murthi et al (2011)
Leavell, J. Paul
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
4
,
pp. 298-307
Persistent link: https://www.econbiz.de/10011594163
Saved in:
4
The small-area hypothesis : effects of progress monitoring on goal adherence
Koo, Minjung
;
Fishbach, Ayelet
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 138-154
Persistent link: https://www.econbiz.de/10010383356
Saved in:
5
Lucky loyalty : the effect of consumer effort on predictions of randomly determined marketing outcomes
Walker Reczek, Rebecca
;
Haws, Kelly L.
;
Summers, …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1065-1077
Persistent link: https://www.econbiz.de/10010473312
Saved in:
6
Illusionary progress in loyalty programs : magnitudes, reward distances, and step-size ambiguity
Bagchi, Rajesh
;
Li, Xingbo
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 184-197
Persistent link: https://www.econbiz.de/10009777140
Saved in:
7
Consumer reaction to unearned preferential treatment
Jiang, Lan
;
Hoegg, JoAndrea
;
Dahl, Darren W.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
3
,
pp. 412-427
Persistent link: https://www.econbiz.de/10010202821
Saved in:
8
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 21-36
Persistent link: https://www.econbiz.de/10010203379
Saved in:
9
The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.
;
Inman, Jeffrey
;
Huang, Yanliu
;
Suher, Jacob
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
Saved in:
10
Measuring and managing returns from retailer-customized coupon campaigns
Venkatesan, Rajkumar
;
Farris, Paul W.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10009729590
Saved in:
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