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isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Dong, Beibei"
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Journal of financial services marketing : JFSM
Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
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"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
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