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isPartOf:"Journal of global marketing"
subject:"USA"
~person:"Gregorio, Rizalito L."
~person:"O'Donnell, Kathleen"
~subject:"China"
~subject:"Innovation adoption"
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Impact of sales call adaptiveness and customer willingness on sales call length : a cross-country study of India, China, Korea, and Philippines
Sy-Changco, Joseph A.
;
Singh, Ramendra
;
Gregorio, …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 128-138
Persistent link: https://www.econbiz.de/10011654351
Saved in:
2
Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta
;
Hussain, Mahmood
;
O'Donnell, Kathleen
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003857679
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