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isPartOf:"Journal of global marketing"
subject:"USA"
~person:"Gupta, Shruti"
~person:"O'Donnell, Kathleen"
~subject:"China"
~subject:"Innovation adoption"
~subject:"National culture"
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An empirical examination of a multinational ethical dilemma : the issue of child labour
Gupta, Shruti
;
Pirsch, Julie
;
Girard, Tulay
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 288-305
Persistent link: https://www.econbiz.de/10008701390
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2
Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta
;
Hussain, Mahmood
;
O'Donnell, Kathleen
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003857679
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