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isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of marketing communications"
~person:"Niraj, Rakesh"
~subject:"Brand management"
~subject:"Customer satisfaction"
~subject:"Vertrauen"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of contemporary hospitality management
Journal of marketing communications
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Context-general and context-specific determinants of online satisfaction and loyalty for commerce and content sites
Jaiswal, Anand K.
;
Niraj, Rakesh
;
Venugopal, Pingali
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
3
,
pp. 222-238
Persistent link: https://www.econbiz.de/10008650974
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