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isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of vacation marketing : an international journal"
~subject:"Brand management"
~type:"article"
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Brand management
Website
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22
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16
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Barreda, Albert
1
Cantoni, Lorenzo
1
Cranage, David A.
1
Fernández-Cavia, José
1
Hine, Michael J.
1
Kuo, Pei-Jou
1
Law, Chun Hung Roberts
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López-Fernández, Begoña
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Perrigot, Rozenn
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Rojas-Méndez, José I.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of contemporary hospitality management
Journal of vacation marketing : an international journal
Tourism management : research, policies, practice
4
International journal of internet marketing and advertising : IJIMA
3
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Contemporary research in e-branding
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of management and marketing research : IJMMR
2
Journal of fashion marketing and management
2
The IUP journal of brand management : IJBRM
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Tourism management perspectives : TMP
2
Advanced digital marketing strategies in a data-driven era
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Branding and sustainable competitive advantage : building virtual presence
1
Bridging the gap between advertising academia and practice
1
Cases on branding strategies and product development : successes and pitfalls
1
Cogent economics & finance
1
Computer-mediated marketing strategies : social media and online brand communities
1
Corporate reputation review : an international journal
1
Cutting edge international research
1
Electronic commerce research
1
Employer Branding : Arbeitgeber positionieren und präsentieren
1
European journal of marketing : EJM
1
European research on management and business economics
1
Gadjah Mada international journal of business
1
Global business review
1
Global journal of business research : GJBR
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management : IJICBM
1
International journal of business
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of human resource management
1
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ECONIS (ZBW)
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1
Using websites to recruit franchisee candidates
López-Fernández, Begoña
;
Perrigot, Rozenn
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 80-94
Persistent link: https://www.econbiz.de/10011873137
Saved in:
2
Countries' positioning on personality traits : analysis of 10 South American national tourism websites
Rojas-Méndez, José I.
;
Hine, Michael J.
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
3
,
pp. 233-247
Persistent link: https://www.econbiz.de/10011773052
Saved in:
3
Online communication in Spanish destination marketing organizations : the view of practitioners
Fernández-Cavia, José
;
Marchiori, Elena
;
Tang, CH
; …
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10011773066
Saved in:
4
Chinese hotel guest perception of international chain hotels under the same hotel brand in different travel destinations : the cases of intercontinental and Sheraton
Sun, Sunny
;
Tong, Karen TszLun
;
Law, Chun Hung Roberts
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10011951210
Saved in:
5
What you get is not what you saw : exploring the impacts of misleading hotel website photos
Kuo, Pei-Jou
;
Zhang, Lu
;
Cranage, David A.
- In:
International journal of contemporary hospitality management
27
(
2015
)
6
,
pp. 1301-1319
Persistent link: https://www.econbiz.de/10011403354
Saved in:
6
Creating brand equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
Saved in:
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