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isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Webdesign"
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Brand management
Website
34
Consumer behaviour
19
Konsumentenverhalten
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Internet marketing
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Online-Marketing
17
E-commerce
14
Electronic Commerce
14
Online retailing
8
Online-Handel
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Beziehungsmarketing
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Hotel industry
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Hotellerie
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Relationship marketing
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Social Web
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Social web
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Dienstleistungsqualität
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Customer satisfaction
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Kundenzufriedenheit
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Markenführung
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Confidence
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Tourism marketing
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Tourismusmarketing
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Cranage, David A.
1
Guzman, Francisco
1
Kennedy, Eric
1
Kuo, Pei-Jou
1
Lopez, Manuela
1
López-Fernández, Begoña
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Palazon, Mariola
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Perrigot, Rozenn
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of contemporary hospitality management
The journal of product & brand management
Journal of vacation marketing : an international journal
4
Tourism management : research, policies, practice
4
International journal of internet marketing and advertising : IJIMA
3
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of management and marketing research : IJMMR
2
Journal of fashion marketing and management
2
The IUP journal of brand management : IJBRM
2
The journal of brand management : an international journal
2
Tourism management perspectives : TMP
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Cogent economics & finance
1
Corporate reputation review : an international journal
1
Electronic commerce research
1
European journal of marketing : EJM
1
European research on management and business economics
1
Gadjah Mada international journal of business
1
Global business review
1
Global journal of business research : GJBR
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management : IJICBM
1
International journal of business
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of human resource management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of wine business research : IJWBR
1
JMM : the international journal on media management
1
Journal for global business advancement : JGBA
1
Journal of Islamic marketing
1
Journal of advertising research
1
Journal of business strategy
1
Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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1
Using websites to recruit franchisee candidates
López-Fernández, Begoña
;
Perrigot, Rozenn
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 80-94
Persistent link: https://www.econbiz.de/10011873137
Saved in:
2
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
3
The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola
;
Sicilla, María
;
Lopez, Manuela
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
Saved in:
4
What you get is not what you saw : exploring the impacts of misleading hotel website photos
Kuo, Pei-Jou
;
Zhang, Lu
;
Cranage, David A.
- In:
International journal of contemporary hospitality management
27
(
2015
)
6
,
pp. 1301-1319
Persistent link: https://www.econbiz.de/10011403354
Saved in:
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