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isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Advances in hospitality, tourism, and the services industry (AHTSI) book series"
~isPartOf:"Marketing theory"
~person:"Medway, Dominic"
~subject:"Brand management"
~subject:"Markenführung"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Advances in hospitality, tourism, and the services industry (AHTSI) book series
Marketing theory
Journal of marketing management : MM
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What about the "place" in place marketing?
Warnaby, Gary
;
Medway, Dominic
- In:
Marketing theory
13
(
2013
)
3
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009790640
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