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isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~person:"Brown, Stephen"
~source:"econis"
~subject:"National culture"
~subject:"personification"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place
Brown, Stephen
;
Campelo, Adriana
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10010467247
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