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isPartOf:"Journal of marketing management : MM"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing intelligence & planning"
~subject:"Consumer creativity"
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Marketing intelligence & planning
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Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
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