//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing management : MM"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Springer eBook Collection / Business and Economics"
~person:"Matanda, Margaret Jekanyika"
~person:"Ranjan, Jayanthi"
~subject:"Personalmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Beziehungsmanagement"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Personalmarketing
Beziehungsmarketing
7
Relationship marketing
7
Data Mining
4
Data mining
4
Erfolgsfaktor
2
Mobile Business
2
Mobile business
2
Success factor
2
internal customer orientation
2
Betriebswirtschaftliches Ziel
1
Brand image
1
Brand management
1
Competitive advantage
1
Computer operations
1
Consumer behaviour
1
Corporate culture
1
Corporate objective
1
Customer analysis
1
Dienstleistungssektor
1
HR marketing
1
India
1
Indien
1
Information technology
1
Informationstechnik
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Kundenanalyse
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Mobile communications
1
Mobilkommunikation
1
Rechnerbetrieb
1
Sales promotion
1
Service industry
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Matanda, Margaret Jekanyika
Ranjan, Jayanthi
Ndubisi, Nelson Oly
1
Published in...
All
Journal of marketing management : MM
International journal of electronic customer relationship management : IJECRM
Springer eBook Collection / Business and Economics
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->