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isPartOf:"Journal of marketing management : MM"
~person:"Baumann, Jasmin"
~person:"Buttle, Francis A."
~person:"Malthouse, Edward C."
~subject:"Complaint management"
~subject:"Kundenintegration"
~subject:"United States"
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Search: subject_exact:"Beziehungsmanagement"
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Complaint management
Kundenintegration
United States
Beziehungsmarketing
6
Relationship marketing
6
Customer integration
3
Beschwerdemanagement
2
Consumer behaviour
2
Konsumentenverhalten
2
Viral marketing
2
Virales Marketing
2
2003-2008
1
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Australien
1
Betriebliche Finanzwirtschaft
1
Betriebliche Wertschöpfung
1
Brand image
1
Brand management
1
Corporate culture
1
Crisis management
1
Customer engagement
1
Customer value
1
Internet marketing
1
Krisenmanagement
1
Kundenwert
1
Lieferantenmanagement
1
Managerial finance
1
Markenführung
1
Markenimage
1
Online-Marketing
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PR
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Public relations
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Social Web
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Social web
1
Standardisierung
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Standardization
1
Supplier relationship management
1
Unternehmenskultur
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User-generated content
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Value creation
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WOM
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Baumann, Jasmin
Buttle, Francis A.
Malthouse, Edward C.
Conduit, Jodie
3
Hollebeek, Linda D.
2
Ali, Maged
1
Ang, Lawrence
1
Baron, Steve
1
Bowden, Jana
1
Braun, Jakob
1
Bridson, Kerrie
1
Brodie, Roderick J.
1
Brodie, Ronderick J.
1
Calder, Bobby J.
1
Cassidy, Kim
1
Celuch, Kevin
1
Chiang, Chang-Tang
1
Collinger, Tom
1
Davey, Bill
1
Dennis, Charles
1
Díaz Martín, Ana María
1
Evans, Jody
1
Evanschitzky, Heiner
1
Felix, Reto
1
Füller, Johann
1
Gabbott, Mark
1
Gruner, Richard L.
1
Hewer, Paul
1
Johnson, Lester W.
1
Khanyapuss Punjaisri
1
Kim, Su Jung
1
Le Meunier-FitzHugh, Kenneth
1
Leckie, Civilai
1
Lu, Xiaoming
1
Marbach, Julia
1
Maslowska, Ewa
1
Matanda, Margaret Jekanyika
1
Matzler, Kurt
1
Mavondo, Felix T.
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Melewar, T. C.
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Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
2
AMS review : official publication of the Academy of Marketing Science
1
Customer engagement : contemporary issues and challenges
1
Journal of marketing analytics : JMA
1
Journal of service management
1
Journal of service research : JSR
1
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ECONIS (ZBW)
5
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1
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
2
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
3
Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
Saved in:
4
Managing negative word-of-mouth : an exploratory study
Williams, Martin
;
Buttle, Francis A.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1423-1447
Persistent link: https://www.econbiz.de/10010433914
Saved in:
5
Complaints-handling processes and organisational benefits : an ISO 10002-based investigation
Ang, Lawrence
;
Buttle, Francis A.
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10009615238
Saved in:
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