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isPartOf:"Journal of marketing management : MM"
~subject:"European"
~subject:"Marketing management"
~subject:"Marketingmanagement"
~subject:"Resource-based view"
~subject:"Rules of origin"
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Journal of marketing management : MM
Journal of retailing and consumer services
6
International journal of retail & distribution management
5
Journal of retailing
5
Improving marketing strategies for private label products
4
The journal of product & brand management
4
Cogent business & management
2
European journal of operational research : EJOR
2
Gabler Edition Wissenschaft
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business & economics research
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
SpringerLink / Bücher
2
The international review of retail, distribution and consumer research
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Branding competence
1
Business horizons
1
Business reengineering : effizientes Neugestalten von Geschäftsprozessen
1
Economic issues, problems and perspectives
1
Economies et sociétés ; 49,3
1
Electronic commerce research
1
Empirical economics : a quarterly journal of the Institute for Advanced Studies
1
European journal of management and business economics : EJM&BE
1
European management journal
1
European review of agricultural economics : ERAE
1
Frontiers of economics in China : selected publications from Chinese universities
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing
1
Innovation: organization & management : IOM
1
International journal of Indian culture and business management
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of management practice : IJMP
1
International journal of production economics
1
International journal of production research
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Journal of Asian finance, economics and business : JAFEB
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ECONIS (ZBW)
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Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
Saved in:
2
Country-of-origin and private-label merchandise
Parsons, Andrew G.
;
Ballentine, Paul W.
;
Wilkinson, Helene
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 594-608
Persistent link: https://www.econbiz.de/10009558874
Saved in:
3
Competitive advantage, private-label brands, and category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10009488949
Saved in:
4
Consumer attitudes towards a European retailer's private brand food products : an integrated model of Taiwanese consumers
Lin, Chen-yu
;
Marshall, David William
;
Dawson, John A.
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 875-891
Persistent link: https://www.econbiz.de/10003902345
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