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isPartOf:"Journal of marketing management : MM"
~subject:"European"
~subject:"Marketing management"
~subject:"Produktentwicklung"
~subject:"Resource-based view"
~subject:"Rules of origin"
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Journal of marketing management : MM
Journal of retailing and consumer services
6
International journal of retail & distribution management
5
Journal of retailing
5
Springer Proceedings in Business and Economics
5
Improving marketing strategies for private label products
4
SpringerLink / Bücher
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Cogent business & management
2
European journal of operational research : EJOR
2
Gabler Edition Wissenschaft
2
International journal of production economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of euromarketing
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Journal of fashion marketing and management
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Journal of marketing
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing research : JMR
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The international review of retail, distribution and consumer research
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Annales Universitatis Mariae Curie-Skłodowska / H
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Branding competence
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Business horizons
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Business reengineering : effizientes Neugestalten von Geschäftsprozessen
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Dissertation Series CentER
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ERIM report series research in management
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Economic issues, problems and perspectives
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Economies et sociétés ; 49,3
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Electronic commerce research
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Empirical economics : a quarterly journal of the Institute for Advanced Studies
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European journal of management and business economics : EJM&BE
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European management journal
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European review of agricultural economics : ERAE
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Frontiers of economics in China : selected publications from Chinese universities
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Gabler Edition Wissenschaft / Handel und Internationales Marketing
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Innovation: organization & management : IOM
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International journal of Indian culture and business management
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ECONIS (ZBW)
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1
Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
Saved in:
2
Innovation and the market share of private labels
Martos-Partal, Mercedes
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 695-715
Persistent link: https://www.econbiz.de/10009558869
Saved in:
3
Country-of-origin and private-label merchandise
Parsons, Andrew G.
;
Ballentine, Paul W.
;
Wilkinson, Helene
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 594-608
Persistent link: https://www.econbiz.de/10009558874
Saved in:
4
Competitive advantage, private-label brands, and category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10009488949
Saved in:
5
Consumer attitudes towards a European retailer's private brand food products : an integrated model of Taiwanese consumers
Lin, Chen-yu
;
Marshall, David William
;
Dawson, John A.
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 875-891
Persistent link: https://www.econbiz.de/10003902345
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