//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing research : JMR"
~accessRights:"restricted"
~isPartOf:"Business horizons"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Beziehungsmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Beziehungsmarketing
46
Relationship marketing
46
Consumer behaviour
29
Konsumentenverhalten
29
Social Web
11
Social web
11
Brand management
9
Markenführung
9
Marketing management
9
Marketingmanagement
9
Customer satisfaction
6
Customer value
6
Kundenwert
6
Kundenzufriedenheit
6
Beschwerdemanagement
5
Brand image
5
Complaint management
5
Internet marketing
5
Markenimage
5
Online-Marketing
5
Customer experience
4
Customer service
4
Kundenservice
4
Lieferantenmanagement
4
Markenartikel
4
Supplier relationship management
4
Viral marketing
4
Virales Marketing
4
Betriebliche Wertschöpfung
3
Competitive advantage
3
Consumer engagement
3
Crowdsourcing
3
Customer integration
3
Customer relations
3
Dienstleistungsqualität
3
Kundenintegration
3
Marketing
3
Service quality
3
Social media
3
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Abratt, Russell
1
Bal, Anjali S.
1
Bendixen, Michael
1
Brito, Eliane P. Z.
1
Cao, Jia Jocelyn
1
Eisingerich, Andreas B
1
Gillingwater, Richard
1
Hanna, Richard
1
Merlo, Omar
1
Mills, Adam J.
1
Portal, Sivan
1
Rosenthal, Benjamin
1
Weidner, Kelly
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Business horizons
Journal of business research : JBR
61
Journal of retailing and consumer services
50
The journal of product & brand management
46
The journal of brand management : an international journal
37
Marketing intelligence & planning
15
Asia Pacific journal of marketing and logistics
13
International journal of hospitality management
13
Journal of promotion management : innovations in planning and applied research
13
Journal of strategic marketing
13
Psychology & marketing
13
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of contemporary hospitality management
10
Journal of hospitality marketing & management
10
International journal of market research
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
Global business review
8
International journal of internet marketing and advertising : IJIMA
8
European journal of marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing analytics : JMA
7
European journal of marketing : EJM
6
International journal of retail and distribution management
6
Journal of international consumer marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
SpringerLink / Bücher
6
International review on public and non-profit marketing
5
Journal of consumer marketing
5
Journal of fashion marketing and management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of service management
5
African journal of business and economic research : AJBER
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of consumer studies
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing
4
Journal of marketing communications
4
Journal of marketing for higher education
4
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
Building a human brand : brand anthropomorphism unravelled
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Business horizons
61
(
2018
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011866290
Saved in:
3
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
4
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->