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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Australasian marketing journal"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Chan, Terri H."
~subject:"Brand management"
~subject:"Structural equation model"
~subject:"Strukturgleichungsmodell"
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Journal of marketing theory and practice
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Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
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