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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~person:"Gupta, Devashish Das"
~person:"Riasi, Arash"
~person:"Sparks, Beverley"
~person:"Syahida Abd Aziz"
~subject:"Brand image"
~subject:"Strukturgleichungsmodell"
~subject:"customer relationship management"
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Search: subject_exact:"Brand relationship"
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Brand image
Strukturgleichungsmodell
customer relationship management
Beziehungsmarketing
4
Brand
4
Brand loyalty
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenartikel
4
Markenführung
4
Markenimage
4
Markentreue
4
Relationship marketing
4
brand loyalty
4
Customer integration
2
Customer satisfaction
2
Kundenintegration
2
Kundenzufriedenheit
2
Social Web
2
Social web
2
Airline
1
Customer retention
1
Dienstleistungsqualität
1
Fluggesellschaft
1
Hotel industry
1
Hotellerie
1
Instagram users
1
Internet marketing
1
Kundenbindung
1
Online brand communities
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Partial least squares
1
Partielle kleinste Quadrate
1
Service quality
1
airlines
1
automotive
1
brand commitment
1
brand community
1
brand equity
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Gupta, Devashish Das
Riasi, Arash
Sparks, Beverley
Syahida Abd Aziz
Amlus, Mohammad Harith
1
Andrzejewski, Susan A.
1
Ansari, Azarnoush
1
Chan, Terri H.
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Furukawa, Hiroyasu
1
Gupta, Rajeev
1
Gursimranjit Singh
1
Holland, Stephen
1
Jaggi, Shamily
1
Kang, Juhee
1
Kaushik, Arun Kumar
1
Kim, Min-Seong
1
Kim, Soon-Ho
1
King, Ceridwyn
1
Kumar, Vikas
1
Lee, Ju Yup
1
Muhammad Shahar Jusoh
1
Nim, Dheeraj
1
Nuseir, Mohammed T.
1
Podoshen, Jeffrey S.
1
Preeda Srinaruewan
1
Sindhwani, Rahul
1
So, Kevin Kam Fung
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Tang, Liang
1
Townsend, Kyle M.
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Vrontis, Demetris
1
Weeraporn Supotthamjaree
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Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
Journal of global marketing
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
International journal of hospitality management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
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ECONIS (ZBW)
4
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Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
3
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
4
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
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