//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of global marketing"
~language:"eng"
~person:"Kumar, Vikas"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer retention"
~subject:"Customer satisfaction"
~subject:"Facebook brand page"
~subject:"Structural equation model"
~subject:"Strukturgleichungsmodell"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand relationship"
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Brand
Customer retention
Customer satisfaction
Facebook brand page
Structural equation model
Strukturgleichungsmodell
Viral marketing
Beziehungsmarketing
1
Brand image
1
Brand loyalty
1
Consumer behaviour
1
Customer integration
1
Instagram users
1
Internet marketing
1
Konsumentenverhalten
1
Kundenbindung
1
Kundenintegration
1
Markenartikel
1
Markenführung
1
Markenimage
1
Markentreue
1
Online brand communities
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Relationship marketing
1
Social Web
1
Social web
1
brand loyalty
1
global markets
1
online customer engagement
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
Author
All
Kumar, Vikas
Abuljadail, Mohammad
1
Amlus, Mohammad Harith
1
Andrzejewski, Susan A.
1
Ansari, Azarnoush
1
Brunetti, Federico
1
Carvalho, Amélia
1
Chan, Terri H.
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Ciappei, Cristiano
1
Confente, Ilenia
1
Fernandes, Teresa
1
Furukawa, Hiroyasu
1
Giovanis, Apostolos N.
1
Gupta, Devashish Das
1
Gupta, Rajeev
1
Gursimranjit Singh
1
Ha, Louisa
1
Jaggi, Shamily
1
Kaushik, Arun Kumar
1
Muhammad Shahar Jusoh
1
Nim, Dheeraj
1
Pedersen, Per Egil
1
Pellegrini, Massimiliano M.
1
Podoshen, Jeffrey S.
1
Preeda Srinaruewan
1
Rialti, Riccardo
1
Riasi, Arash
1
Sindhwani, Rahul
1
Solem, Birgit Andrine Apenes
1
Syahida Abd Aziz
1
Sánchez-Casado, Noelia
1
Tomaras, Petros
1
Tomaseti-Solano, Eva
1
Vrontis, Demetris
1
Weeraporn Supotthamjaree
1
Zollo, Lamberto
1
Zondiros, Dimitris
1
more ...
less ...
Published in...
All
Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
Journal of global marketing
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->