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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~language:"eng"
~person:"Abuljadail, Mohammad"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer satisfaction"
~subject:"Strukturgleichungsmodell"
~subject:"Viral marketing"
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Brand management
Brand
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Strukturgleichungsmodell
Viral marketing
Beziehungsmarketing
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Brand loyalty
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Consumer behaviour
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Facebook marketing
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Markentreue
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Social Web
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Social capital
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brand loyalty
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engagement
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global brands
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Abuljadail, Mohammad
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Gursimranjit Singh
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Ha, Louisa
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Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
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Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
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