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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~language:"eng"
~person:"Confente, Ilenia"
~person:"Nim, Dheeraj"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Kundenzufriedenheit"
~subject:"Structural equation model"
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Confente, Ilenia
Nim, Dheeraj
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Brunetti, Federico
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Gursimranjit Singh
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Muhammad Shahar Jusoh
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Syahida Abd Aziz
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Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
The journal of brand management : an international journal
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1
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
2
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
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